top of page
Consumer Research | Cultural Insight | Strategy CONSULTING
We're Certain People.
Consumer Research | Cultural Insight | Strategy consulting
From research to insights,
to becoming certain.
We help you unlock strategies in China and Japan.
We help you tailor and conduct qualitative consumer research projects. Especially, we are great at finding your business's most valuable individuals—your existing customers or those likely to become—and by directly talking to them, unearthing answers to your business questions.
We offer in-depth data on their behaviors and perceptions, enabling you to craft strategies that align with market needs.
Market Research | Cultural Insight | Strategy Consulting
understand your target customers intimately.
We help you Strategise.
Marketing Strategy.
Uncover your audience’s deep values to craft more resonant messaging. Be both nosy and accurate about their shopping journeys, which reveal the most effective placements, channels and formats for your marketing efforts to cut through.
product development.
Build more user-centric products. Explore, for instance, what must your next product deliver? And what might have more or lesser importance?
brand evolution.
Be more targeted when handling branding and rebranding projects. Ask—for instance—how's the brand seen by target consumers? How does that look in comparison with competitors? What contextual shifts such as culture shifts might be considerable also?
marketing material optimisation.
Improve all types of marketing assets from advertisements and displays to retail concepts and marketing activations. For instance, how's your ad resonating with the target audience? What's the impact on them? What might you do better?
New customer acquisition.
Entice a new audience more strategically. Ask—for instance—which of your products is best to hero when you first enter the Japanese market? Or, if you will launch a new range to an adjacent market, who are the new consumers? How can you be compelling to them?
communication strategy and tactics.
Level up and hone communication, such as ask, what should you pay attention to for effective communication with repeated customers? Or, how do you effectively communicate your sustainability efforts?
get a direct line to your customers
for Deeper, richer and more accurate insights.
We help you pose questions to the people who truly matter, not just anybody, but certain people.
Focus Groups
Focus groups are tried and tested. It is often an efficient way to conduct consumer research. We apply when it suits your project needs.
Cultural Trend Research
We sometimes use desk research, exploring trends and analysing cultural shifts, to add relevant contexts or create meaningful hypotheses, which benefits us in having more in-depth conversations with the research participants.
Niche Recruitment
We have a wealth of experience finding even hard-to-reach people to take part in research. We find them, whoever your target customers are.
In-Depth Interviews
We help you prepare and execute targeted and purposefully set-up conversations with your target customers to dig deep.
Ethnography
Some things people don't say, but we can observe. Observing real-life behaviours is a powerful tool for uncovering insights. We do both online and in-real-life ethnography.
certain services we offer.
fully customisable projects
Made for businesses with complex needs, or just wanting quick answers.
We can jump on to any stage of a research, insight and brand strategy projects. Just tell us what you need, or questions you have. We will design an approach for you.
Culture Tracker
Monitors how major cultural shifts impact your business.
Our Culture Tracker continuously monitors how major cultural shifts impact your business, helping you prepare and adapt precisely. As with our other services, a custom panel tailored to you will be included. This program lasts for 12 months.
On-Demand consumer panels
On-demand research for 5-12 months.
We recruit and manage a panelist of your target customers on your behalf for a flexible duration of 5 to 12 months, providing you with on-going quick access to the panel to conduct research whenever you need them.
we work with the best.
Our team have uncovered strategic insights in China and Japan for the world's most leading brands:
APPLE
AMAZON
W HOTEL
ADIDAS
CONVERSE
LULULEMON
CHANEL
MONDELEZ
PHILIPS
ASICS
HILTON
Meet our certain people.
We are a team of research, culture and strategy experts. A lean team, we bring energy and agility.
We also work with a network of freelance senior strategists, trend scouts, moderators, interpreters, filmmakers and more.
Let's understand 1.5 billion people better.
How May We Help?
bottom of page